Friday, April 25, 2008

Honey Nut Cheerios commercial

This is a Spaceship and Launch Pad that I built last November for a Honey Nut Cheerios commercial. I was contacted by Uli Meyer Animation who asked for a "near future" looking rocket for the advert, they liked the European Ariane 5 style of ship and gantry over the US/Nasa style of craft, so using pics found online I built a ship and added more of a shuttle type front as Ariane is only really a payload carrier and not a manned ship. I knew from the beginning that the shot would be locked off, so the gantry was pretty much just built to what the camera seen.
The ship however was built in full. The final shot required a large moon and steam to be added to the shot. I provided 4 seconds worth of animation which included flashing orange warning lights and spinning radar dish, and the team at Uli Meyer Animation provided the moon and steam elements to the final shot.

Here are some frames from the final advert, the spaceship shot opens the 30 commercial, and is only 27 frames in length, seems an awful lot of work for something that pops by so quickly but it does it's job of establishing the location of the piece. The animated Honey Nut Cheerios Bee was animated by the guys at Uli Meyer Studios. From what I gather the advert isn't getting shown here in the UK, but is showing in various European countries. When it appears on You Tube I'll post a link. Now this is only a fanciful TV commercial, so there's no logic why the ship would be sitting upright on the launch pad yet the astronaut is sitting at what appears to be just a control desk, and not in a reclining chair like a real rocket, he also appears to be the only member of the crew. :)

Here's a lighter picture of the final model.

And here are the different render elements that went to make up the final animation.

20 comments:

Richard Lalancette said...

I love your artwork.

Details, lights and everything...
Great piece here.

Richard.

Simon Scales said...

Hey Andy - this looks awesome man - looks like a pretty fun project to work on too!!! good work mate

Goobeetsablog said...

WOW.
thanks for showing the process
I love seeing the breakdowns

Dave James said...

Wow! Amazing job on this one. Well done.

SIM-R said...

Sweet! Looks great - love the shot dynamic and the mood created with the steam .

Cheers .

Uros Hohkravt said...

Great, I love that you show render elements.
Nice work!

Moonwatcher said...

Wow ! That looks completely superb, love to see this in the advert !!!

kend said...

thats awsome!

Gerard said...

Sterling work!!

marcobucci said...

very cool! Thanks for showing the different render passes. ALways cool to see how that works. I want a bowl of cheerios now

Drakath said...

I love it. Really fine model.

Michael G Clark said...

Lovely lovely ship. Cheerios are fun too.

What's wrong with the inside though, did a dr who researcher design it?

moonmystic said...

Well, that is just incredibly cool. . .Congrats! Awesome work!

Mimi Cortazar said...

Thanks Andrew,i appreciate your comment!:)

www.inventura-art.com

Dave said...

So cool! Thanks for showing your process, too!

Daniel Broadway said...

That is so awesome. I absolutely love it.

benjatoon studio said...

Hello andrew! that we have new good jobs here! thanks for upload! I look forward to seeing new friends! Benjamin

Clive said...

'Stand bye for action! Anything can happen in the next...half..' minute. Very convincing!

Matt J said...

Nice one-I don't get to see what Uli works on these days so this post is a good catch up.

ross cuthbert said...

Wow - lush model again! detail is awesome.
If you ever need somebody to stir your coffee or anything.....